CMS: Content Management System/Blog

The Problem

Your website looks great, but it's essentially frozen in time. You want to add a blog post, but you'd have to call your web developer and pay $150 for something that should take 10 minutes.

You have valuable insights and information to share with customers, but publishing anything requires jumping through hoops. By the time you go through the hassle, the moment has passed and you give up.

Your competitors are blogging regularly, showing up in search results for topics you understand better than they do. But their website is flexible while yours is locked down. They control their narrative; you're stuck with whatever the developer built months ago.

The worst part: You're paying for a website that's actually holding your business back instead of helping it grow.

The Challenge

The challenge is balancing control with simplicity. You need a system that:

• Lets you update content yourself without breaking anything

• Looks professional even if you're not a designer

• Works reliably without constant maintenance

• Supports features like blogs, portfolios, and resource libraries

• Doesn't require knowing code

Many businesses go too far in one direction: either they're completely dependent on developers, or they use platforms so complex that updates become a dreaded chore.

Seth Godin has published a blog post every single day for over 20 years. His secret isn't better ideas than everyone else—it's a system that makes publishing effortless. Your CMS should make content creation easy enough that you actually do it.

The technical challenge: A good CMS must handle:

• Content creation and editing

• Image management and optimization

• SEO settings and metadata

• User permissions (if multiple people update)

• Mobile responsiveness

• Security and backups

• Form integration

• Plugin/extension management

The Solution

A Content Management System (CMS) separates your content from your code. You manage the words, images, and information through a simple interface while the system handles all the technical details.

Popular CMS options:

WordPress: Powers 43% of all websites. Massive plugin ecosystem. Great for blogs. Can be simple or complex depending on setup.

Webflow: Visual design with CMS functionality. Professional results without coding. More expensive but extremely powerful.

Wix/Squarespace: User-friendly, all-in-one solutions. Lower flexibility but easier for non-technical users.

Ghost: Focused specifically on blogging and newsletters. Clean, fast, distraction-free.

The right CMS for your business provides:

Easy Content Updates:

• Visual editor (like using Word)

• Drag-and-drop media library

• Simple formatting tools

• Preview before publishing

Blogging Capabilities:

• Regular blog posts for SEO and engagement

• Categories and tags for organization

• Related post suggestions

• Comments management

• Social sharing integration

SEO Control:

• Custom page titles and descriptions

• URL structure control

• Image alt text

• XML sitemap generation

• Schema markup

Design Flexibility:

• Professional templates to start

• Customization without coding

• Responsive design across devices

• Brand consistency tools

Reliable Performance:

• Fast loading times

• Automatic backups

• Security updates

• Uptime monitoring

How MTN Tech Can Help

We set up CMS solutions that give you independence while ensuring everything works reliably.

Platform Selection: We help you choose based on your needs, technical comfort, and budget. Not everyone needs WordPress complexity; not everyone is suited to Squarespace simplicity.

Custom Configuration:

• Install and configure your chosen CMS

• Select and customize templates

• Set up user accounts and permissions

• Configure security and backup systems

• Optimize for speed and performance

Training That Sticks:

• Screen-recorded tutorials specific to your site

• Step-by-step documentation

• One-on-one training sessions

• Ongoing support when you need help

Blog Strategy:

• Topic ideation based on customer questions

• Keyword research for SEO benefits

• Content calendar creation

• Writing templates and guidelines

• Promotion strategies

Maintenance Plans:

• Regular backups

• Security monitoring and updates

• Plugin/theme updates

• Performance optimization

• Technical support

We follow Godin's principle of "shipping"—getting content out regularly matters more than perfection. We give you a system that reduces friction so you can focus on creating valuable content instead of fighting with technology.

Investment: CMS setup and configuration $1,500-$4,000 depending on platform and complexity. Training included. Optional maintenance plans $100-$300/month. Blog post ghostwriting $200-$400 per post if you need content creation help.