Email Marketing

The Problem

You have 47 business cards sitting in a drawer. You have email addresses from customers scattered across your inbox. You have a list of past customers who haven't heard from you in months—maybe years.

Meanwhile, your competitors are staying top-of-mind through regular emails. When those past customers need your services again, they don't remember you—they remember whoever contacted them most recently.

You know you should be sending regular emails, but what would you even say? You start writing a newsletter and give up halfway through. You send one email and then forget for six months. Inconsistency becomes the norm.

Your biggest business asset—your customer list—sits unused while you constantly scramble to find new customers.

The Challenge

The challenge with email marketing isn't technical—it's strategic and creative.

Modern consumers are drowning in emails. The average person receives 121 emails per day. Most get ignored or deleted. To break through, your emails need to be genuinely valuable, not just promotional noise.

Seth Godin's concept of permission marketing was born from email. He argues that people don't hate marketing—they hate interruption and irrelevance. The challenge is earning and keeping permission to reach your customers' inboxes.

Another challenge: Email marketing requires consistency. One brilliant email won't change your business. Regular, valuable communication builds relationships over time. That requires:

• Content strategy (what to send)

• Regular schedule (when to send)

• Design and copywriting (how to say it)

• List management (who receives what)

• Testing and optimization (improving results)

Most small businesses fail because they treat email as an afterthought—something to do "when we have time" instead of a core marketing channel.

The Solution

Effective email marketing for small businesses follows a proven structure:

Build Your List Intentionally:

• Website opt-in forms with clear value proposition

• Lead magnets (free guides, checklists, discounts)

• Point-of-sale signups

• Social media conversions

• Event registrations

Segment Your Audience: Not everyone needs the same message. Segment by:

• Customer vs prospect

• Product/service interest

• Purchase history

• Engagement level

• Location

Create Valuable Content:

• Educational content that helps customers

• Behind-the-scenes stories

• Customer success stories

• Special offers for subscribers

• Industry insights and trends

• Seasonal tips and reminders

Automate the Essentials:

• Welcome sequence for new subscribers

• Post-purchase follow-ups

• Re-engagement campaigns for inactive subscribers

• Birthday and anniversary emails

• Abandoned cart reminders (for e-commerce)

Send Regularly:

• Weekly newsletters for high-engagement audiences

• Bi-weekly or monthly for B2B or occasional purchases

• Consistent schedule so subscribers know what to expect

Measure and Improve:

• Track open rates (subject line effectiveness)

• Monitor click-through rates (content relevance)

• Watch unsubscribe rates (frequency and value)

• Test subject lines, send times, and content

The key insight: Email marketing works when you provide so much value that customers would miss your emails if they stopped coming.

How MTN Tech Can Help

We build email marketing systems that actually get read and drive results.

Strategy Development:

• Identify your goals (sales, loyalty, education)

• Define your ideal sending frequency

• Create content themes and calendar

• Segment strategy development

Technical Setup:

• Choose the right email platform (Mailchimp, ConvertKit, ActiveCampaign, etc.)

• Professional email template design

• List import and organization

• Signup form creation and website integration

• Compliance setup (CASL, CAN-SPAM)

Automation Sequences:

• Welcome series that introduces your business

• Nurture sequences that educate and build trust

• Sales sequences that convert prospects

• Win-back campaigns for inactive customers

• Post-purchase sequences that encourage reviews and repeat business

Content Creation:

• Email copywriting that engages and converts

• Subject lines that get opened

• Call-to-action buttons that get clicked

• Visual design that supports your brand

List Growth Strategies:

• Lead magnet creation

• Landing page design

• Pop-up and slide-in forms

• Social media integration

Monthly Management (optional):

• Write and design monthly newsletters

• Create promotional campaigns

• Analyze performance and optimize

• Manage list health and deliverability

We practice what Godin preaches: we help you build a "permission asset"—a list of people who've asked to hear from you and actually look forward to your emails.

Investment: Strategy and setup $1,200-$2,500. Monthly platform costs $20-$300 depending on list size. Content creation $300-$800 per campaign. Full-service monthly management $800-$1,500.