Website Traffic Analytics

The Problem

You have a website, but you have no idea if anyone's looking at it. Is it bringing in customers? You honestly don't know. Maybe you check occasionally and see some numbers, but what do they mean?

You're making business decisions based on gut feeling instead of data. You spent money on Facebook ads last month—did they work? You redesigned your homepage—did it help or hurt? You can't answer these questions.

Without analytics, you're essentially running your business blindfolded. You're spending time and money on your website without knowing if it's working.

The Challenge

The real challenge isn't collecting data—it's understanding what matters and ignoring what doesn't.

Google Analytics tracks hundreds of metrics. Page views, bounce rate, session duration, conversion rate, traffic sources, user flow, demographics, devices, and dozens more. It's overwhelming. Most business owners either ignore it completely or get lost in numbers that don't actually matter.

Seth Godin asks, "What would you do if you knew?" That's the key question. Analytics should answer specific questions that lead to specific actions.

The challenge is translating data into decisions:

• Should you invest more in Google Ads or Facebook?

• Is your blog actually bringing in customers?

• Which pages do people visit before contacting you?

• Where do people get confused and leave?

• What's your actual return on investment?

Most businesses collect data but never use it to improve. The numbers sit there, meaningless, while the business continues doing what it's always done.

The Solution

Effective analytics focuses on the metrics that matter for your specific business goals. Not everything that can be measured should be measured.

For most Alberta small businesses, these are the metrics that drive decisions:

Traffic Sources: Where do visitors come from?

• Organic search (SEO is working)

• Direct traffic (people know your name)

• Referrals (who's sending you traffic?)

• Social media (which platforms work?)

• Paid ads (are they worth the cost?)

User Behavior:

• Which pages get the most visits?

• How long do people stay?

• What's the path to conversion?

• Where do people leave?

Conversions: What actions matter?

• Contact form submissions

• Phone calls

• Email signups

• Purchase completions

• Quote requests

Local Performance:

• Geographic location of visitors

• Mobile vs desktop usage

• Peak traffic times

The solution is creating a simple dashboard that shows these key metrics at a glance, then reviewing them monthly to make informed decisions.

How MTN Tech Can Help

We set up analytics that answer your specific questions, not just generate reports nobody reads.

Custom Setup:

• Install and configure Google Analytics properly

• Set up conversion tracking for actions that matter

• Create custom dashboards for your specific goals

• Implement event tracking for key interactions

• Connect with Google Business Profile for local insights

Monthly Reporting Calls: We don't just email you a report. We schedule 30-minute monthly calls where we review what happened, what it means, and what actions to take. We translate data into plain English decisions.

A/B Testing: Want to know if that new headline works better? We set up tests that give you real answers instead of opinions.

Competitor Benchmarking: How does your traffic compare to industry standards? Are you behind or ahead?

Training: We teach you to read the dashboard yourself so you're not dependent on us for basic questions.

Following Godin's principle of "measuring what matters," we focus on the numbers that connect directly to your business goals. More traffic is meaningless if it doesn't lead to more customers. We track the metrics that predict revenue.

Investment: Initial setup $500-$1,000. Monthly reporting and optimization $300-$600. The insights typically identify opportunities worth 10x the investment.