Google Business Integration

The Problem

When someone in your city searches for your type of business, Google shows a map with local results before showing regular websites. If you're not in that map pack, you're invisible to most local searchers.

Your Google Business Profile either doesn't exist, hasn't been claimed, or hasn't been updated in years. Your hours are wrong. Your photos are terrible. You have three reviews from 2019. Meanwhile, your competitors have dozens of reviews, professional photos, and appear for every relevant search.

You're losing customers to businesses with worse service but better Google presence. The irony: Google Business Profile is free, but most businesses completely ignore it or handle it poorly.

The Challenge

The challenge isn't just creating a Google Business Profile—it's maintaining it, optimizing it, and integrating it with your other marketing efforts.

Google's algorithm for local rankings (the "map pack") considers:

• Relevance: How well you match the search

• Distance: How close you are to the searcher

• Prominence: How well-known and trusted you are

You can't control distance, but you can dominate relevance and prominence. That requires ongoing effort: regular posts, responding to reviews, updating information, adding photos, and properly categorizing your business.

Seth Godin teaches that "the opposite of remarkable is very good." Having an average Google Business Profile means invisibility. You need to be remarkable—more reviews, better photos, more frequent updates, faster responses.

The real challenge: Making Google Business management a consistent part of your marketing routine instead of something you remember twice a year.

The Solution

A properly optimized and actively maintained Google Business Profile becomes one of your most valuable marketing assets. Here's what works:

Complete Optimization:

• Accurate business information (name, address, phone)

• Proper category selection and attributes

• Detailed business description with keywords

• Professional photos of your location, team, and work

• Service area or physical location properly defined

• Business hours including special hours for holidays

Active Management:

• Weekly posts about services, offers, or updates

• Respond to every review within 48 hours

• Regular photo updates showing your work

• Q&A section with common questions answered

• Google Business messaging enabled and monitored

Integration with Website:

• Consistent NAP (Name, Address, Phone) across all platforms

• Link to website and specific service pages

• Booking/appointment features when applicable

• Products or services catalog

Review Generation:

• Systematic process for asking happy customers

• Easy review links provided

• Follow-up sequences after service completion

The businesses that dominate local search treat their Google Business Profile like a living, breathing marketing channel, not a set-it-and-forget-it listing.

How MTN Tech Can Help

We turn your Google Business Profile from a neglected liability into a customer-generating asset.

Complete Profile Optimization:

• Claim and verify your profile

• Complete every section with keyword-optimized content

• Professional photo selection and optimization

• Service/product catalog setup

• Proper categorization for maximum visibility

Ongoing Management:

• Weekly post creation and scheduling

• Review monitoring and response drafting

• Photo updates with new content

• Q&A management

• Performance reporting

Review Generation System:

• Automated review request emails

• Easy-to-use review funnels

• Follow-up sequences that increase review volume

• Review response templates and training

Integration:

• Connect with your website

• Sync with your CRM

• Coordinate with broader marketing efforts

• Ensure consistency across all online listings

We follow Godin's concept of "permission marketing" by earning your place in search results through genuine value and engagement, not manipulation.

Investment: Initial setup and optimization $500-$1,200. Ongoing monthly management $200-$400. The average business sees 3-5x return through increased visibility and customer inquiries.