Copy Writing

The Problem

Your website sounds like every other website in your industry. Generic phrases like "quality service," "experienced team," and "customer-focused" fill the space without actually saying anything meaningful.

Potential customers land on your site and leave within seconds because nothing catches their attention. Your service descriptions are technically accurate but completely boring. Your "About Us" page reads like a resume instead of a story.

You know what makes your business special, but when you try to write it down, it comes out flat. Or worse, you overthink it so much that you never finish. Your website has been "coming soon" for six months because you can't get the words right.

The Challenge

The challenge is that everyone can write, but not everyone can write copy that sells. There's a massive difference between explaining what you do and making people care about what you do.

Seth Godin reminds us: "People don't buy what you do, they buy why you do it." Most business owners write about features (what they do) instead of benefits (why it matters). They describe their process instead of the transformation they create.

Another challenge: sounding human while being professional. Most business copy sounds like it was written by a committee of lawyers—technically correct but emotionally dead. In trying to sound "professional," businesses strip out all personality and become forgettable.

The real challenge is finding your voice and using it consistently across every piece of writing—your website, emails, social media, and proposals. That voice needs to be authentic, clear, and compelling.

The Solution

Great copy does three things:

1. Grabs attention - Makes people stop scrolling

2. Builds trust - Demonstrates understanding and competence

3. Inspires action - Makes the next step obvious and easy

The solution isn't writing more—it's writing better. It's about:

Clarity Over Cleverness: Don't make customers think. They should immediately understand what you do and why it matters to them. "We help Red Deer plumbers get found on Google" beats "Leveraging synergistic digital strategies to optimize online visibility paradigms."

Specificity Over Generic Praise: Instead of "We provide excellent service," try "We respond to every inquiry within 2 hours and complete most projects in 5 business days." Specificity is believable; generic claims aren't.

Customer-Focused Language: Talk about their problems, not your features. "Spend less time on paperwork" resonates more than "Our proprietary document management system utilizes cloud-based architecture."

Storytelling: As Godin teaches, we're wired for stories. "Three years ago, a client called us at 2 AM with a burst pipe flooding their basement. We were there in 20 minutes" is more powerful than "24/7 emergency service available."

How MTN Tech Can Help

We write copy that sounds like you, only better.

Discovery First: We don't start writing until we understand your business, your customers, and what actually makes you different. We interview you, review your competitors, and identify what marketing legend Dan Kennedy calls your "unique selling proposition."

Writing for Real Humans: We write like people actually talk. No jargon. No business-speak. Just clear, compelling language that makes your value obvious.

Complete Website Copy:

• Homepage that captures attention in 3 seconds

• Service pages that explain benefits, not just features

• About page that tells your story

• Contact page copy that removes friction

Email Sequences: Welcome emails, follow-up campaigns, re-engagement sequences that sound personal even when automated.

Ongoing Content: Blog posts, social media copy, email newsletters—content that establishes your expertise and keeps you top-of-mind.

We follow Godin's principle of the "smallest viable audience." We're not trying to appeal to everyone in Alberta. We're speaking directly to your ideal customer in language they use and understand.

Investment: Website copy package $1,200-$2,500. Individual pages or email sequences available separately. Blog post writing $200-$400 per post depending on research required.