The Challenge

When I first connected with Western Impact, a full-service campaign consulting firm, their digital presence was virtually nonexistent. Their simple one-page Wix site failed to showcase their comprehensive services, extensive experience, and strategic approach to campaign management. With over 50 years of combined expertise and a proven track record of transforming campaign visions into victories, Western Impact needed a website that would properly communicate their value proposition and generate qualified leads.

The Solution

Working closely with Mitch Furlong, the owner of Western Impact, I developed a comprehensive redesign strategy that would transform their basic site into a powerful marketing tool aligned with their professional services and campaign expertise.

Technical Foundations

• Platform Migration: Transitioned from a limited Wix page to Framer, offering better design capabilities and future scalability

• Responsive Design: Implemented a fully mobile-responsive layout ensuring seamless functionality across all devices

• Streamlined Architecture: Created an intuitive, single-page scrollable design that guides visitors through Western Impact's services and value proposition

• SEO Optimization: Developed proper metadata and descriptive content to improve search visibility

Custom Design Elements

To effectively communicate Western Impact's professional capabilities, I created several custom components:

• Strategic Service Cards: Developed visually distinct cards for their four core services (Strategic Counsel, Communications, Public Trust & Media, and Advocacy & Policy)

• Process Visualization: Transformed their "4D" framework (Discover, Design, Develop, Deliver) to illustrate their methodical approach

• Interactive FAQ Section: Implemented an accordion-style FAQ section addressing common client questions and concerns

Content Development

• Compelling Messaging: Crafted a powerful brand statement: "We amplify local voices by transforming campaign visions into victories that shape our communities' future. We protect what truly matters."

• Service Descriptions: Developed clear, impactful descriptions of their specialized services

• Results-Focused Sections: Created "A Proven Track Record" section highlighting their expertise, results, and leadership

• Crisis Management Breakdown: Detailed their comprehensive approach to handling challenging situations for clients

The Results

The new Western Impact website now serves as a proper digital presence for their professional consulting services. The site effectively communicates their extensive experience, strategic approach, and commitment to client success. Key improvements include:

• Professional Credibility: The site now properly reflects their 50+ years of combined experience and professional capabilities

• Clear Service Differentiation: Distinct sections for their four core services help potential clients understand their comprehensive offerings

• Improved User Experience: Intuitive navigation and responsive design ensure visitors can easily find information

• Strategic Lead Generation: Implemented clear calls to action to convert site visitors into potential clients

Most importantly, the site now functions as an effective marketing tool that showcases Western Impact's strategic expertise and positions them as the trusted partner for campaigns that protect what matters most.

By combining platform migration, custom design elements, and compelling content development, we've transformed their web presence from a basic placeholder into one of their strongest marketing assets.

Technical Details

• Platform: Framer ($15/month basic plan, upgradable to $30/month for expanded capabilities)

• Design Approach: Mobile-first responsive design

• Development Time: 20 hours

• Maintenance: Minimal ongoing maintenance required thanks to Framer's reliable platform

Looking for a website redesign that truly showcases your business? Contact us today to discuss how we can transform your digital presence.