The Case for Information-Rich Websites in an Era of Digital Emptiness

The Problem With Modern Websites

You know the type:

• Sleek, minimal interfaces that scroll forever

• Stock photos of diverse groups pointing at invisible charts

• "Innovative solutions" floating in perfect sans-serif fonts

• Abstract geometric shapes everywhere

It's the digital equivalent of a PowerPoint presentation made entirely of buzzwords - impressive until you realize it's just empty calories for the mind.

Content Substitute: The Verbal Twinkie

There's a growing discussion online about the "Dead Internet Theory" – the notion that much of the internet has become an AI-generated wasteland of hollow content and meaningless interactions. While the theory itself may be extreme, it points to a very real phenomenon: the increasing emptiness of our digital spaces.

(Yes, we sometimes use AI to help with design or to generate those gnome images that explain our concepts.)

But our goal remains providing content people actually enjoy reading (or at least scanning), so they can learn what we do and possibly discover something new.

What's happened to most websites? We've replaced actual information with what I call "content substitute" - phrases engineered to feel meaningful while saying absolutely nothing. "Empowering transformative solutions through synergistic partnerships." What does that even mean?

It's the verbal equivalent of a Twinkie - scientifically designed to hit pleasure receptors while providing zero nutritional value.

The Real Cost of Digital Superficiality

This trend comes at a real cost:

• Visitors waste time trying to understand basic information about your company

• Potential clients can't make truly informed decisions about working with you

• Opportunities for genuine learning and connection are lost

• Trust becomes harder to build when transparency is sacrificed for aesthetics
  
  

The real tragedy isn't just the waste of bandwidth - it's the waste of human attention:

• Every minute someone spends deciphering corporate jargon is a minute wasted

• Every click through a labyrinth of vague service descriptions is a click away from closing the deal

A Better Approach

At More Time, we're attempting something that shouldn't be radical but somehow is: telling people what we actually do.

Here's what that looks like in practice:

• Actual explanations of services, not poetic abstractions

• Real pricing information, not "contact us for a quote" cop-outs

• Clear documentation of processes, not just promises of results

• Genuine educational resources, not just marketing materials in disguise

Beauty With Substance

This isn't about being anti-design or anti-beauty. It's about understanding that beauty without substance is just decoration, and your website isn't a Christmas tree.

The internet needs:

• Windows, not mirrors - showing what's actually inside

• Manuals, not mood boards

• Proof, not just promises

Building Something Real

Your website should be:

• A library

• A workshop

• A classroom

• A place where people leave knowing more than when they arrived

Consider this a small rebellion against the tyranny of empty design. A suggestion that maybe, just maybe, we could treat our digital spaces with the same respect we'd want for our physical ones - as places where real work happens, real learning occurs, and real value is exchanged.

Will it serve its actual purpose - helping people understand what you do and how you can help them? Absolutely.

The Choice Is Yours

You can build another digital hall of mirrors, or you can build something real. You can add to the noise, or you can offer clarity. You can make something pretty, or you can make something useful.

Or, if you're ambitious, you can do both. And that's what were hoping to do here at More Time.