Preparing Your Brand Assets for Web Design: What You Need to Share

Why Brand Assets Matter for Your Website

Your brand is more than just a logo—it's the complete visual and emotional experience customers have when interacting with your business. When your website perfectly aligns with your other marketing materials, it creates:

• Stronger brand recognition

• Greater customer trust

• More professional appearance

• Consistent user experience across all touchpoints

Essential Brand Assets to Gather

1. Your Company Logo

What to provide:

• Vector formats (.ai, .eps, or .svg) are strongly preferred as they allow for perfect scaling

• High-resolution PNG files (with transparent backgrounds) as an alternative

• Multiple variations if available (horizontal, vertical, icon-only, different color options)

Why it matters: Your logo will be featured prominently throughout your website and may need to be displayed at various sizes. Vector formats ensure it remains crisp and professional at any scale.

2. Brand Style Guide

What to provide:

• Complete brand guidelines document if available

• Usage rules for your logo (spacing, placement, size limitations)

• Brand voice/tone guidelines

• Any specific do's and don'ts for your brand presentation

Why it matters: A style guide helps us understand the rules that govern your brand, ensuring we maintain its integrity throughout the website.

3. Brand Colors

What to provide:

• Primary and secondary color palette

• Hex codes (e.g., #FF5733) for precise color matching

• RGB values for digital applications

• CMYK values if you have them (for print consistency)

Why it matters: Color consistency is crucial for brand recognition. Specific color codes ensure your website perfectly matches your existing materials.

4. Typography/Fonts

What to provide:

• Names of fonts used in your branding

• Font files if you use custom or licensed fonts

• Information about which fonts are used for headings vs. body text

• Font weights and styles you typically use (bold, italic, light, etc.)

Why it matters: Typography greatly influences your brand's personality. Using consistent fonts helps maintain your brand's voice and feel.

5. Existing Marketing Materials

What to provide:

• Business cards

• Brochures or flyers

• Print advertisements

• Email templates

• Social media graphics

• Product packaging

• Signage photos

Why it matters: Seeing how your brand is currently presented across different media helps us understand its application and ensures your website complements these materials.

How to Share Your Brand Assets

When sending your brand assets to More Time Design & Automation, please:

1. Organize files in clearly labeled folders

2. Compress large files or collections into a zip folder

3. Use our secure upload link rather than email for large files

4. Include notes about any assets that are being updated or redesigned

5. Indicate if certain elements are flexible vs. strictly required

What If You Don't Have Brand Assets?

If you're a new business or haven't developed formal brand elements, don't worry! We can help:

• Create a logo and brand identity as part of your website project

• Develop a color palette that reflects your business personality

• Recommend appropriate typography

• Build a simple brand style guide alongside your website

Let us know during our initial consultation if you need assistance with brand development.

Next Steps: Brand Asset Checklist

Before our kickoff meeting, please take an inventory of your brand assets:

• Logo in vector format (.ai, .eps, .svg) or high-resolution PNG

• Brand style guide or guidelines document

• Color palette with hex codes

• Font names and files (if using custom fonts)

• Samples of existing marketing materials

• Brand imagery (photography style, illustrations, icons)

Having these materials prepared and shared before design begins will streamline the process and ensure your website perfectly represents your brand from day one.

Need help determining what brand assets you have or need? Contact us and we'll guide you through the process.

More Time Design & Automation specializes in creating beautiful, functional websites that perfectly align with your brand identity.